A Big AZ Welcome to our Amigo Lutz Huelle who is stepping into the Factory to design the next collaborative product story!

Named “F is for Friendship”, the collection is a riff on AZ Factory’s alphabet and an ode to the brand’s values and protagonists, our Amigos. 

Though he had met our founder Alber Elbaz only once and wishes he’d gotten to know him better, Lutz recognizes in their shared DNA a common wish to make people feel comfortable, at ease.

What’s next? Wait and see…

More surprises to come.