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SUPERTECH-SUPERCHIC is Here!

This product story takes hi-tech to high-fashion. Nylon microfiber fabrics traditionally used for activewear are transformed into breathable, seasonless pieces with couture-like woven details.

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SUPERTECH-SUPERCHIC is Here!

NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

We are honoured to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic and Free To. Available on June 12th to mark Alber’s 60th birthday.

Love, Trust and Respect

You made us dream, you made us think, and now you fly. Love, trust and respect, always. ❤️ Alber, we love you forever.

The Show Fashion

Alber Elbaz wanted AZ Factory to launch with a new digital, educational and entertainment-driven approach to fashion. From the beginning, he had in mind something bigger than a traditional fashion show. How could he explain to the world what was in his heart?

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The Show Fashion

Switchwear Pyjamas are here!

Colorful and luxurious print pyjamas made in collaboration with several artists and designers. These touching visuals reflect the emotions of our times and our wish to spread messages of hope, love, and togetherness.

Switchwear Pyjamas are here!

Switchwear is here!

Modular and playful looks that take you from leisure to couture in under one minute. Available now.

Switchwear is here!

Diamonds and Pearls

From bold sparkling statement pieces to delicate objets d'art, AZ Factory re-imagines iconic jewelry designs using artisanal savoir-faire techniques.

Diamonds and Pearls

Introducing mybody

Made with AnatoKnit, a specially engineered knitwear that shapes your silhouette, providing everyday comfort and gentle posture support.

Introducing mybody

Pointy Sneaks

The Pointy Sneaks are solutions-driven footwear intended for the modern consumer's fast-paced life and style.

Pointy Sneaks

"It was a dream come true"

AZ Factory remembers the creative, the visionary, the genius, the human. We will miss you Alber.

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"It was a dream come true"

FREE TO...

LOVE, HUG, KISS, RUN! Fully finalized by Alber Elbaz in his last weeks, the story bears the signature joyful, playful details he is known and loved for. AZ Factory partnered with European textile company PYRATEX®on the development of a unique fleece fabric made from organic cotton and iinovative seaweed blend. Available on June 23rd.

SUPERTECH-SUPERCHIC is Here!

NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

Love, Trust and Respect

The Show Fashion

Switchwear Pyjamas are here!

Switchwear is here!

Diamonds and Pearls

Introducing mybody

Pointy Sneaks

"It was a dream come true"

FREE TO...

SUPERTECH-SUPERCHIC

MYBODY

Switchwear Pyjamas

SWITCHWEAR

Pointy Sneaks

MYBODY 2.0

Az Jewelry

Cherries on top

What's New?

  • Zoom in on SuperTech-SuperChic

    Zoom in on SuperTech-SuperChic

    After MyBody, the ‘smart’ knitwear dresses that smooth and shape the silhouette, the AZ Factory experimentation continues, with modern daywear made from 3D engineered activewear fabrics upgraded with couture details. For  SuperTech-SuperChic, we collaborated with European start-ups Byborre, a fabric engineering lab, and Nylstar, a premium sustainable yarn producer. Each piece was made with at least 86% Meryl® Skinlife Force, a soft, breathable and highly absorbent yarn technology made from recycled nylon microfibers, whose inherent properties ensure maximum freshness, reducing the need for frequent washing and excessive water consumption. The nylon was dyed using Meryl® Ecodye, a sustainable waterless dyeing technique wherein the color is added during the spinning process, thus completely eliminating the toxicity of traditional coloring treatment. After carefully selecting the optimal materials, we worked on integrating couture-like details to create a smart fabric with perfect malleability and stretch. The result is six different textured patterns, which we crafted with couture-like details to create volume and shape. The result is ultra-wearable clothing which brings hi-tech to high fashion, blending fashion and function the AZ Factory way.   Clic here to shop the collection   
  • SUPERTECH-SUPERCHIC IS HERE

    SUPERTECH-SUPERCHIC IS HERE

    Ready to bring hi-tech to high fashion? Meet SuperTech-SuperChic. Produced from eco-dyed nylon microfiber fabrics typically reserved for activewear, the new pieces are woven with couture-like details, and designed for wearability and breathability. Click here to shop the story. Created in partnership with two revolutionary European start-ups – fabric engineering lab Byborre and Nylstar, a premium sustainability yarn producer – the collaborative process was one of trial and error, and a “BIG labor of love”. True magic was achieved in leveraging the technical properties of high-performance activewear to create modern daywear, with texture and volume worthy of runway pieces. The final result is a “smart fabric” containing the optimum amount of malleability and stretch. Each product was produced from at least 86% Meryl® Skinlife Force, a soft, breathable and highly absorbent innovative yarn technology, whose inherent properties guarantee maximum freshness without the need for frequent washing, thus reducing overall water consumption and extending the garment’s lifecycle. A reflection of AZ Factory’s core values, and in typical Alber Elbaz fashion, each piece also features the signature AZFactory chain zipper, which allows quick, easy and autonomous dressing, a nod to independent women everywhere.
  • FREE TO - COMING SOON

    FREE TO - COMING SOON

    The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort. As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand. In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
  • NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    We are excited to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic will be available on June 12th to mark the founder’s 60th birthday, and Free To will launch shortly thereafter. We also would like to share our plans to honor our dear founder during Women’s Spring-Summer 2022 Paris Fashion Week. The event will celebrate his extraordinary life and work, paying tribute to his creative vision and joyous spirit. The world has lost a legend and the AZ Factory team has lost a beloved friend with the sudden passing of Alber. We are humbled and moved to launch the last two product stories he had finalized with the team. In the next months, we will come together to honor Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day. - Laurent Malecaze, AZ Factory Chief Executive Officer First introduced in the Show Fashion at the brand’s launch, the SuperTech-SuperChic product story brings hi-tech to high-fashion. Using eco-dyed, nylon microfiber traditionally used in activewear, AZ Factory employed innovative, 3D knitting technology to create woven details inspired by couture craftsmanship. The result is AZ Factory’s signature “athletic couture,” a new approach to formalwear that remains comfortable, breathable, and seasonless. The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort. As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand.   In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
  • AZ FACTORY REMEMBERS ALBER - OUR FOUNDER, OUR FRIEND

    AZ FACTORY REMEMBERS ALBER - OUR FOUNDER, OUR FRIEND

    "It was a dream come true, it was my dream come true." - Alber Elbaz AZ FACTORY remembers Alber, the creative, the visionary, the genius, the human.  Always full of joy, color, love and care.  You brought us together to create a beautiful family. We will miss you, dearly. With love, trust and respect, we remember the moments we had with you.  And we say goodbye. The AZ Factory Team
  • WITH LOVE, TRUST AND RESPECT: GOOD-BYE ALBER

    WITH LOVE, TRUST AND RESPECT: GOOD-BYE ALBER

    It is with extremely heavy hearts that we announce the passing of our founder, Alber Elbaz. The power of his vision, his extraordinary imagination, his adoration of women, and his kind heart have fueled his latest gift to our lives: AZ Factory. He lived for fashion, and we were all so lucky to have been a part of this adventure, Alber’s project to reset fashion to care. Alber, we will all carry your mission in our hearts, and your generosity in our lives. The world has lost a legend.  We love you, Alber - The AZ Factory Team
  • ALBER ELBAZ, THE MAN BEHIND AZ FACTORY

    ALBER ELBAZ, THE MAN BEHIND AZ FACTORY

    Want to get to know the man behind the brand?  Alber Elbaz was born in Casablanca, Morocco, and raised in Israel from the age of one. He studied at the Shenkar College of Engineering and Design. In 1985, he started his work in fashion in New York with the iconic designer Geoffrey Beene, staying on for seven years as Head Designer. In 1996, Alber became the Design Director at Guy Laroche in Paris, before succeeding Monsieur Yves Saint-Laurent at YSL as Creative Director of Rive Gauche from 1998 to 2000. In 2001, Alber started his 14-year tenure as Creative Director at Lanvin, earning critical and commercial success for the house, and cementing a worldwide reputation as a beloved designer. In 2019, he announced AZ Factory in partnership with Richemont. AZ Factory is his return to the work and the people he loves. It will also manifest his dynamic new approach to innovation and design, as well as his unshakable attention to the real needs of women globally.