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SUPERTECH-SUPERCHIC is Here!

This product story takes hi-tech to high-fashion. Nylon microfiber fabrics traditionally used for activewear are transformed into breathable, seasonless pieces with couture-like woven details.

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SUPERTECH-SUPERCHIC is Here!

NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

We are honoured to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic and Free To. Available on June 12th to mark Alber’s 60th birthday.

Love, Trust and Respect

You made us dream, you made us think, and now you fly. Love, trust and respect, always. ❤️ Alber, we love you forever.

The Show Fashion

Alber Elbaz wanted AZ Factory to launch with a new digital, educational and entertainment-driven approach to fashion. From the beginning, he had in mind something bigger than a traditional fashion show. How could he explain to the world what was in his heart?

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The Show Fashion

Switchwear Pyjamas are here!

Colorful and luxurious print pyjamas made in collaboration with several artists and designers. These touching visuals reflect the emotions of our times and our wish to spread messages of hope, love, and togetherness.

Switchwear Pyjamas are here!

Switchwear is here!

Modular and playful looks that take you from leisure to couture in under one minute. Available now.

Switchwear is here!

Diamonds and Pearls

From bold sparkling statement pieces to delicate objets d'art, AZ Factory re-imagines iconic jewelry designs using artisanal savoir-faire techniques.

Diamonds and Pearls

Introducing mybody

Made with AnatoKnit, a specially engineered knitwear that shapes your silhouette, providing everyday comfort and gentle posture support.

Introducing mybody

Pointy Sneaks

The Pointy Sneaks are solutions-driven footwear intended for the modern consumer's fast-paced life and style.

Pointy Sneaks

"It was a dream come true"

AZ Factory remembers the creative, the visionary, the genius, the human. We will miss you Alber.

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"It was a dream come true"

SUPERTECH-SUPERCHIC is Here!

NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

Love, Trust and Respect

The Show Fashion

Switchwear Pyjamas are here!

Switchwear is here!

Diamonds and Pearls

Introducing mybody

Pointy Sneaks

"It was a dream come true"

SUPERTECH-SUPERCHIC

MYBODY

Switchwear Pyjamas

SWITCHWEAR

Pointy Sneaks

MYBODY 2.0

Az Jewelry

Cherries on top

What's New?

  • NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    We are excited to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic will be available on June 12th to mark the founder’s 60th birthday, and Free To will launch shortly thereafter. We also would like to share our plans to honor our dear founder during Women’s Spring-Summer 2022 Paris Fashion Week. The event will celebrate his extraordinary life and work, paying tribute to his creative vision and joyous spirit. The world has lost a legend and the AZ Factory team has lost a beloved friend with the sudden passing of Alber. We are humbled and moved to launch the last two product stories he had finalized with the team. In the next months, we will come together to honor Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day. - Laurent Malecaze, AZ Factory Chief Executive Officer First introduced in the Show Fashion at the brand’s launch, the SuperTech-SuperChic product story brings hi-tech to high-fashion. Using eco-dyed, nylon microfiber traditionally used in activewear, AZ Factory employed innovative, 3D knitting technology to create woven details inspired by couture craftsmanship. The result is AZ Factory’s signature “athletic couture,” a new approach to formalwear that remains comfortable, breathable, and seasonless. The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort. As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand.   In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
  • SUPERTECH-SUPERCHIC - COMING SOON

    SUPERTECH-SUPERCHIC - COMING SOON

    SuperTech-SuperChic is almost here!  Launching June 12th on the occasion of our late founder's 60th birthday.  First introduced in the Show Fashion at the brand’s launch, the SuperTech-SuperChic product story brings hi-tech to high-fashion. Using eco-dyed, nylon microfiber traditionally used in activewear, AZ Factory employed innovative, 3D knitting technology to create woven details inspired by couture craftsmanship. The result is AZ Factory’s signature “athletic couture,” a new approach to formalwear that remains comfortable, breathable, and seasonless.
  • FREE TO - COMING SOON

    FREE TO - COMING SOON

    The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort. As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand. In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
  • AZ FACTORY REMEMBERS ALBER - OUR FOUNDER, OUR FRIEND

    AZ FACTORY REMEMBERS ALBER - OUR FOUNDER, OUR FRIEND

    "It was a dream come true, it was my dream come true." - Alber Elbaz AZ FACTORY remembers Alber, the creative, the visionary, the genius, the human.  Always full of joy, color, love and care.  You brought us together to create a beautiful family. We will miss you, dearly. With love, trust and respect, we remember the moments we had with you.  And we say goodbye. The AZ Factory Team
  • WITH LOVE, TRUST AND RESPECT: GOOD-BYE ALBER

    WITH LOVE, TRUST AND RESPECT: GOOD-BYE ALBER

    It is with extremely heavy hearts that we announce the passing of our founder, Alber Elbaz. The power of his vision, his extraordinary imagination, his adoration of women, and his kind heart have fueled his latest gift to our lives: AZ Factory. He lived for fashion, and we were all so lucky to have been a part of this adventure, Alber’s project to reset fashion to care. Alber, we will all carry your mission in our hearts, and your generosity in our lives. The world has lost a legend.  We love you, Alber - The AZ Factory Team
  • SWITCHWEAR: TRANSFORM YOUR LOOK IN UNDER 60 SECONDS

    SWITCHWEAR: TRANSFORM YOUR LOOK IN UNDER 60 SECONDS

    Switchwear is here. Smart solutions for stylish dressing.  From bed, to Zoom, to yoga, to the supermarket, to couch, to date night – every look changed in under 60 seconds.  Dream it, believe it, achieve it, thanks to AZ Factory. Alber Elbaz strikes again with Switchwear, a new product story to take you from cozy to couture (and back!) in seconds. Discover the full Switchwear story here. Mix & match these versatile pieces from desk to dusk and find the ideal combination. Discover our range of intentional pieces, created for infinite mixing and matching: the upgraded wardrobe essentials will seamlessly pair with each other to take you instantly from loungewear to high fashion. Enjoy uncompromising comfort and reinject some fun into the process of getting dressed! 
  • POINTY SNEAKS ARE HERE!

    POINTY SNEAKS ARE HERE!

    You’ve been expecting them… The Pointy Sneaks have arrived. An innovative, hybrid design from Alber Elbaz combining the comfort of a sneaker and the stylish details of a pointed-toe shoe. The Pointy Sneaks are intended for (your) life on the go.    ...Run, do not walk. This first drop be around for long. Click here to shop Pointy Sneaks. Sharp edges and sleek, elongated lines highlight a lean silhouette, and the curved arch of the sole creates the illusion of a taller figure. The rubber and neoprene body of the shoe molds to the foot, providing comfort and stability, and the performance-like construction protects the foot by absorbing impact, for better overall mobility. The lightweight design has a second-skin feel to it, perfect for life on-the-go.
  • MYBODY, THE FIRST PRODUCT STORY FROM AZ FACTORY

    MYBODY, THE FIRST PRODUCT STORY FROM AZ FACTORY

    For the first product story from AZ Factory, Alber Elbaz wanted to re-imagine the little black dress - the most iconic and essential piece in a woman's wardrobe.  And to give it a new purpose. A dress that can “HUG” you. That makes you feel it was done JUST for YOU. Each piece from the MyBody product story is designed with AZ Factory’s AnatoKnit technology to smoothly hold the waist and backside. Thoughtfully intended to look good on all body types, these pieces comfortably hug and shape your silhouette while enhancing your natural curves. The boning at the back supports your posture. And ergonomic design features allow for movement and breathability. The signature AZ Factory zipper is featured here first, allowing for easy closure without help.  AnatoKnit is AZ Factory’s new innovative knitwear technology composed of ENKA® Viscose and Lycra. This ultra-soft and flexible textile is specially engineered to strategically sculpt and support the body, while allowing for breathability and comfortable movement. Different knitting techniques invisible to the human eye work with the natural curves of the body to provide gradual compression in specific targeted areas. The result is a smooth, streamlined silhouette that simultaneously hugs and shapes you. See more about the MyBody product story here. 
  • ALBER & AMIGOS: THE STORY BEHIND THE NAME

    ALBER & AMIGOS: THE STORY BEHIND THE NAME

    A few years ago, while attending a U2 concert in Paris, Bono dedicated the song “Beautiful Day” to Alber on stage.  He was so touched - as a thank you he posted a selfie of the two of them on his new Instagram account. Alber was told that he should add a "hashtag" on the post.  Not knowing what that meant, he wrote what came to his heart: #alberandamigos.  He  continued to use this hashtag for the posts that were dearest to him, when he was with his closest friends. When we began AZ Factory, it was very important for Alber that everyone we interact with be treated as friends - and especially our customers.  That's why our membership program and our community is now called Alber & Amigos - to keep you all close to our hearts.  Over time, we hope to get to know each and every one of the amigos better.  With this friendship, we will continue to create beautiful, purposeful fashion that responds to your needs with style.   Head here to sign up for Alber & Amigos. And here to see the original Alber & Amigos post from Alber!
  • BIG WELCOME TO AZ FACTORY

    BIG WELCOME TO AZ FACTORY

    We are so happy to have you with us here at AZ Factory as we open our virtual doors for the first time.  We strive to marry smart product design and educational entertainment in an innovative way, with the promise to surprise, delight and, most of all, bring purposeful, beautiful fashion into your life.  We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way. - Alber Elbaz Learn more about AZ Factory and our mission here on our About Us Page. For press materials, please head here.  
  • THE SHOW FASHION FROM AZ FACTORY

    THE SHOW FASHION FROM AZ FACTORY

    Alber Elbaz never wanted AZ Factory to launch with an every day fashion show.  From the beginning, he had in mind something bigger.  How could he explain to the world what was in his heart? Something entertaining, of course. Alber was sure that the presentation had to make us laugh.  It definitely needed some education elements to really explain the details, the struggles and the triumphs of the research and development around the products. Moments of emotional reality - a bit of vulnerability and humility is part of our DNA. And above all, it had to be FASHION! What else? The solution?  The SHOW FASHION from AZ Factory! For our friends in China, watch the film here.
  • ALBER ELBAZ, THE MAN BEHIND AZ FACTORY

    ALBER ELBAZ, THE MAN BEHIND AZ FACTORY

    Want to get to know the man behind the brand?  Alber Elbaz was born in Casablanca, Morocco, and raised in Israel from the age of one. He studied at the Shenkar College of Engineering and Design. In 1985, he started his work in fashion in New York with the iconic designer Geoffrey Beene, staying on for seven years as Head Designer. In 1996, Alber became the Design Director at Guy Laroche in Paris, before succeeding Monsieur Yves Saint-Laurent at YSL as Creative Director of Rive Gauche from 1998 to 2000. In 2001, Alber started his 14-year tenure as Creative Director at Lanvin, earning critical and commercial success for the house, and cementing a worldwide reputation as a beloved designer. In 2019, he announced AZ Factory in partnership with Richemont. AZ Factory is his return to the work and the people he loves. It will also manifest his dynamic new approach to innovation and design, as well as his unshakable attention to the real needs of women globally.