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Free to... is here!

LOVE, HUG, KISS, RUN! Fully finalized by Alber Elbaz in his last weeks, the story bears the signature joyful, playful details he is known and loved for. AZ Factory partnered with European textile company PYRATEX®on the development of a unique fleece fabric made from organic cotton and innovative seaweed blend.

Free to... is here!

SUPERTECH-SUPERCHIC is Here!

This product story takes hi-tech to high-fashion. Nylon microfiber fabrics traditionally used for activewear are transformed into breathable, seasonless pieces with couture-like woven details.

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SUPERTECH-SUPERCHIC is Here!

The Show Fashion

Alber Elbaz wanted AZ Factory to launch with a new digital, educational and entertainment-driven approach to fashion. From the beginning, he had in mind something bigger than a traditional fashion show. How could he explain to the world what was in his heart?

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The Show Fashion

Switchwear Pyjamas are here!

Colorful and luxurious print pyjamas made in collaboration with several artists and designers. These touching visuals reflect the emotions of our times and our wish to spread messages of hope, love, and togetherness.

Switchwear Pyjamas are here!

Switchwear is here!

Modular and playful looks that take you from leisure to couture in under one minute. Available now.

Switchwear is here!

Diamonds and Pearls

From bold sparkling statement pieces to delicate objets d'art, AZ Factory re-imagines iconic jewelry designs using artisanal savoir-faire techniques.

Diamonds and Pearls

Introducing mybody

Made with AnatoKnit, a specially engineered knitwear that shapes your silhouette, providing everyday comfort and gentle posture support.

Introducing mybody

"It was a dream come true"

AZ Factory remembers the creative, the visionary, the genius, the human. We will miss you Alber.

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"It was a dream come true"

Pointy Sneaks

The Pointy Sneaks are solutions-driven footwear intended for the modern consumer's fast-paced life and style.

Pointy Sneaks

The innovations behind SuperTech-SuperChic

We collaborated with European start-ups Byborre, a fabric engineering lab, and Nylstar, a premium sustainable yarn producer.

The innovations behind SuperTech-SuperChic

Free to... is here!

SUPERTECH-SUPERCHIC is Here!

The Show Fashion

Switchwear Pyjamas are here!

Switchwear is here!

Diamonds and Pearls

Introducing mybody

"It was a dream come true"

Pointy Sneaks

The innovations behind SuperTech-SuperChic

The Hugging BAG

FREE TO

SUPERTECH-SUPERCHIC

Pointy Sneaks Slip-on

Sneakypumps

MYBODY

Switchwear Pyjamas

SWITCHWEAR

Pointy Sneaks 1.2

Cherries on top

What's New?

  • Free To Campaign Behind The Scenes

    Free To Campaign Behind The Scenes

    Take a peek behind the scenes on the shoot for our newest product story, Free To. Shot on what turned out to be an unexpectedly sunny Parisian day on the outskirts of the French capital, the campaign reflects the collection’s joyful, optimistic spirit. After the unprecedented events of the past 18 months, this campaign inspires us all to run, play, laugh, hug and hope for better days ahead. Come along with us, get to know the innovative fabrics used, and take a closer look at everything Alber is so renowned for: colorful silhouettes, oversized lettering, clever detailing and a bold color palette. Click here to discover the story.
  • Introducing the AZ Hugging Bag

    Introducing the AZ Hugging Bag

    Meet AZ Factory’s newest family member: the Hugging bag, an all-in-one athletic-couture nylon bag that sets you free. Revealed as part of the latest Free To campaign, the new style combines versatility, functionality and technological innovation. Made from high-quality water-repelling nylon, the bag provides maximum utility and durability for everyday wear.  The adjustable strap allows you to wear it as you need and as you please, on your shoulder, across the body, as a belt bag, clutch, backpack or handheld. The lightweight chain adds a distinctive touch (and more ways to wear!), and you can customize yours to reflect your style and personality, with exclusive AZ Factory gold-tone charms. Using high-frequency technology, the word “Love” is embossed across the bag’s front flap, offering both a touch of modern craftmanship and a nod to AZ Factory’s over-arching message of inclusivity and respect. Joining the ever-growing family of AZ Factory modular garments, the Hugging bag is intended for women on the go who love to do good… and look good while doing it! Discover the story
  • Hybrid Footwear for Every Style

    Hybrid Footwear for Every Style

    Run, don’t walk… Hot on the heels of the successful launch of Pointy Sneaks earlier this year, we are thrilled to introduce the new styles joining our hybrid footwear family. In line with AZ Factory's promise of smart fashion that cares, the designs combine the comfort of a sneaker and technical innovation, with the stylish details Alber Elbaz is known for. Sharp, sleek lines create long, lean silhouettes.  The rubber and neoprene body of the shoes follows the shape of the foot to provide stability and protection by absorbing impact, no matter where your day takes you. Hugging the foot and designed for a second-skin feel, these new styles are perfect for life on the go, whether you’re looking to feel more grounded, or seeking new heights.  This is solutions-based fashion at its finest, with function at the core of each design. The slip-ons are a new version of the Pointy Sneaks, a laid back answer to a mule, and perfect for running around town. The kitten heels are the ultimate in athletic couture, ladylike-inspired and twisted with a sportier edge. The heeled pumps have a seductive silhouette and feminine curves, toughened up with athletic-inspired, geometric lines in sporty tones. A firm bestseller, Pointy Sneaks are also now available in additional colorways, and the new styles are certain to immediately follow in their footsteps. Available in a variety of primary-colored, sporty hues, these core designs will also be released in metallic gold… because AZ Factory never shies away from making a statement. Now, where will they take you? Discover the story
  • Alber At Work

    Alber At Work

    Fully finalized by Alber, the Free To product story is the embodiment of his lively, joyful design sensibility. Filled with bright colors, bold lettering, doodles, and appliqué, chain and ribbon embellishments, the collection is a true reflection of his lifelong craft. The creative process is at times spontaneous bursts of imagination, paired with minute craftmanship, and Alber is seen repositioning and perfecting each design until he’s wholly satisfied.  Watch the master at work, doodling, scribbling, moodboarding, sewing and coloring his ideas into reality, and listen to the endless attention to the minutiae in the feedback provided to his dedicated teams as he reworks each piece to perfection, down to the smallest detail.  Join us behind the scenes to see the pieces come to life, from the earliest sketches to our recent campaign shoot. Born in his creative mind, road-tested at the Factory HQ and intended for real-life wear and play, the Free To story is now available to shop and enjoy by all. Discover the story
  • FREE TO IS HERE

    FREE TO IS HERE

    Meet Free To, a new product story to celebrate the world’s progressive post-pandemic reopening. Fully finalized by Alber in his last weeks with the AZ Factory team, the collection’s messages of escapism and hope feel more relevant and meaningful than ever, with bold, hand-embroidered lettering crafted on elevated hoodies, tops and sweatpants, encouraging us all to Run, Hope, Love, Hug and Kiss our loved ones and to embrace life as we know and love it.For this collection, we partnered with European textile company PYRATEX® on the development of a unique fleece fabric, made from fully traceable organic cotton and a biodegradable, carbon-neutral seaweed-blend. Beyond their environmental impact, the fabrics used also ensure breathability, insulation and protection, for a soothing and comforting feel when worn, like the hug we’ve all been craving throughout these unprecedented times.In accordance with the collection’s over-arching theme of inclusivity, we will also donate a portion of proceeds from all Love-embellished ready-to-wear pieces to the It Gets Better Project, a global organization focused on uplifting, empowering and connecting LGBTQ+ youth around the globe to help create a strong sense of self-worth.
  • Free To... LOVE with the It Gets Better Project

    Free To... LOVE with the It Gets Better Project

    Fully finalized by Alber in his last weeks with the AZ Factory team, the Free To product story was designed to pass messages of freedom and joy.  Part of that message was to be Free To LOVE – to love freely and to love deeply. AZ Factory believes that this freedom to love is a right for all people, and that is especially important that young people today are empowered to love.  To help promote this message, we are proud to announce our partnership with the It Gets Better Project, a global organization focused on uplifting, empowering and connecting LGBTQ+ youth.  As part of this partnership, a portion of proceeds from all Love-embellished ready-to-wear pieces will be donated to the cause.    Learn more about the It Gets Better Project at https://itgetsbetter.org/ and shop the LOVE pieces from Free To now below.
  • Zoom in on SuperTech-SuperChic

    Zoom in on SuperTech-SuperChic

    After MyBody, the ‘smart’ knitwear dresses that smooth and shape the silhouette, the AZ Factory experimentation continues, with modern daywear made from 3D engineered activewear fabrics upgraded with couture details. For  SuperTech-SuperChic, we collaborated with European start-ups Byborre, a fabric engineering lab, and Nylstar, a premium sustainable yarn producer. Each piece was made with at least 86% Meryl® Skinlife Force, a soft, breathable and highly absorbent yarn technology made from recycled nylon microfibers, whose inherent properties ensure maximum freshness, reducing the need for frequent washing and excessive water consumption. The nylon was dyed using Meryl® Ecodye, a sustainable waterless dyeing technique wherein the color is added during the spinning process, thus completely eliminating the toxicity of traditional coloring treatment. After carefully selecting the optimal materials, we worked on integrating couture-like details to create a smart fabric with perfect malleability and stretch. The result is six different textured patterns, which we crafted with couture-like details to create volume and shape. The result is ultra-wearable clothing which brings hi-tech to high fashion, blending fashion and function the AZ Factory way.   Clic here to shop the collection   
  • SUPERTECH-SUPERCHIC IS HERE

    SUPERTECH-SUPERCHIC IS HERE

    Ready to bring hi-tech to high fashion? Meet SuperTech-SuperChic. Produced from eco-dyed nylon microfiber fabrics typically reserved for activewear, the new pieces are woven with couture-like details, and designed for wearability and breathability. Click here to shop the story. Created in partnership with two revolutionary European start-ups – fabric engineering lab Byborre and Nylstar, a premium sustainability yarn producer – the collaborative process was one of trial and error, and a “BIG labor of love”. True magic was achieved in leveraging the technical properties of high-performance activewear to create modern daywear, with texture and volume worthy of runway pieces. The final result is a “smart fabric” containing the optimum amount of malleability and stretch. Each product was produced from at least 86% Meryl® Skinlife Force, a soft, breathable and highly absorbent innovative yarn technology, whose inherent properties guarantee maximum freshness without the need for frequent washing, thus reducing overall water consumption and extending the garment’s lifecycle. A reflection of AZ Factory’s core values, and in typical Alber Elbaz fashion, each piece also features the signature AZFactory chain zipper, which allows quick, easy and autonomous dressing, a nod to independent women everywhere.
  • NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

    We are excited to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic will be available on June 12th to mark the founder’s 60th birthday, and Free To will launch shortly thereafter. We also would like to share our plans to honor our dear founder during Women’s Spring-Summer 2022 Paris Fashion Week. The event will celebrate his extraordinary life and work, paying tribute to his creative vision and joyous spirit. The world has lost a legend and the AZ Factory team has lost a beloved friend with the sudden passing of Alber. We are humbled and moved to launch the last two product stories he had finalized with the team. In the next months, we will come together to honor Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day. - Laurent Malecaze, AZ Factory Chief Executive Officer First introduced in the Show Fashion at the brand’s launch, the SuperTech-SuperChic product story brings hi-tech to high-fashion. Using eco-dyed, nylon microfiber traditionally used in activewear, AZ Factory employed innovative, 3D knitting technology to create woven details inspired by couture craftsmanship. The result is AZ Factory’s signature “athletic couture,” a new approach to formalwear that remains comfortable, breathable, and seasonless. The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort. As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand.   In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.
  • SEEN AT CANNES

    SEEN AT CANNES

    Spotted: AZ Factory made multiple appearances on (and off!) the red carpet this week at Cannes Film Festival. Chosen by fabulous, stylish, accomplished festival attendees to look and feel their best, key AZ product stories stole the spotlight by day and night alike. Some opted for sleek and chic daytime silhouettes, like Celine Salette and Nidhi Sunhil, in the crisp pared-back version of the shoulder wrap dress. Others turned up the drama, like Virginie Efira in a playful sweetheart neckline, and Nour Arida in the puffed shoulder dress. Color was definitely de rigueur, however, with Justas Bustos, Honor Swinton Byrne and Geraldine Pailhas stepping out in bright and bold Switchwear and My Body styles.