Happy birthday, AZ Factory! To celebrate 365 days of fun, fashion and friendship with you, our Amigos, we’re looking back at our top moments. Thank you for your support every step of the way, and for all the memories. Here’s to many more!
As we celebrate one year of AZ Factory, welcome to our special anniversary award show. We’ll be rewarding our favorite moments of the brand’s first year. Ready, set… action!


Unique in its category, the Show Fashion was a new, playful and informative way to present AZ Factory to the world. How was this a year ago already?


AZ Lazy to AZ Crazy in just a few seconds: the introduction of our Switchwear Pyjamas was a game-changer for the Working From Home-era fashion lover. Whether lounging on the couch or out on the town, this new fashion-meets-function uniform was a true style (r)evolution!


We like our accessories dramatic. Dressing up the most casual of looks became a 30-second job with the launch of our modular statement jewelry, featuring crystal-embellished pendants, XXL pearls and oversized flowers.


Never taking anything for granted in the quest for the ultimate fashion reset: such is the core of AZ Factory’s mission. Take a peek inside the Factory (literally!) at the textile innovation behind our SuperTech-SuperChic product story.


When luxury fashion meets telemarketing: meet Pointy Sneaks, the comfortable and stylish – and slightly cheeky – footwear we can’t get enough of!


An emotional tribute to our founder Alber Elbaz, the Love Brings Love tribute show was a first of its kind, a love letter to the mastermind behind AZ Factory, the beloved member of the fashion family.


Deconstructing the expectations of fashion through Sissel’s lens, the Carte Blanche project is a collaborative platform intended to showcase the creative talents within the AZ Factory family.


Fun, festive and free! Fashion at AZ Factory has always been synonymous with playfulness, and the holiday season was no exception!


Innovation lies at the core of AZ Factory, and streamlining the shopping experience for our Amigos remains essential every step of the way. The NFC-enabled Alber & Amigos program is a way to further connect with all of you.