We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way. 

- Alber Elbaz

our mission

We believe in smart fashion that cares.

We design beautiful, practical, and solutions-driven fashion that works for everyone.

Our products are here to solve problems and create joy. 

our practices

Anchored in the highest disciplines of style and savoir-faire, we make pieces that seamlessly blend traditional craftsmanship with forward-looking applications and technology.

We collaborate closely with our suppliers and manufacturers in the pursuit of true innovation, taking the time we need to get it right.

Our values

We engage with our customers as we do with friends.  Our experiences are intimate at scale, and reflect respect, emotional intelligence, sense of humour, and storytelling.

We act with transparency and openness because we can and because we all should. 

our founder

Alber Elbaz, designer, was born in Casablanca, Morocco, and raised in Israel from the age of 1. He studied at the Shenkar College of Engineering and Design. In 1985, he started his work in fashion in New York with the iconic designer Geoffrey Beene, staying on for seven years as Head Designer. In 1996, Alber became the Design Director at Guy Laroche in Paris, before succeeding Monsieur Yves Saint Laurent at YSL as Creative Director of Rive Gauche from 1998 to 2000.

In 2001, Alber started his 14-year tenure as Creative Director at Lanvin, earning critical and commercial success for the house, and cementing a worldwide reputation as a beloved designer. In 2019, he announced AZ Factory in partnership with Richemont. AZ Factory is his return to the work and the people he loves. It will also manifest his dynamic new approach to innovation and design, as well as his unshakable attention to the real needs of women globally. 

Alber’s honors and recognitions are wide-reaching and significant. They include the International Award from the CFDA in 2005; the Chevalier of the Légion d’Honneur as well as Time Magazine’s 100 Most Influential People In The World distinctions in 2007; an honorary doctorate from the Royal College of Art in London in 2014; and he was made Officier of the Légion d’Honneur in 2016.

our membership program

Alber& Amigos is AZ Factory’s consumer membership program. We engage with our customers as we do with friends. By creating their free account on azfactory.com, our customers can enjoy:

- Free Express Shipping to 20+ countries worldwide 

- NFC-enabled product experiences and interactions 

- First access to our latest news and invitations to special events

We will soon be adding more surprises and perks as we expand our community.

our distribution

AZ Factory launches worldwide in an exclusively digital and entertainment-driven approach.

In addition to our own direct-to-consumer website, our products are also commercially available on FARFETCH and NET-A-PORTER.