Alber Elbaz never wanted AZ Factory to launch with an every day fashion show.  From the beginning, he had in mind something bigger.  How could he explain to the world what was in his heart?

Something entertaining, of course. Alber was sure that the presentation had to make us laugh.  It definitely needed some education elements to really explain the details, the struggles and the triumphs of the research and development around the products. Moments of emotional reality - a bit of vulnerability and humility is part of our DNA. And above all, it had to be FASHION! What else?

The solution?  The SHOW FASHION from AZ Factory!

For our friends in China, watch the film here.