MYBODY, THE FIRST PRODUCT STORY FROM AZ FACTORY
- Product Stories
For the first product story from AZ Factory, Alber Elbaz wanted to re-imagine the little black dress - the most iconic and essential piece in a woman's wardrobe. And to give it a new purpose. A dress that can “HUG” you. That makes you feel it was done JUST for YOU.
Each piece from the MyBody product story is designed with AZ Factory’s AnatoKnit technology to smoothly hold the waist and backside. Thoughtfully intended to look good on all body types, these pieces comfortably hug and shape your silhouette while enhancing your natural curves. The boning at the back supports your posture. And ergonomic design features allow for movement and breathability. The signature AZ Factory zipper is featured here first, allowing for easy closure without help.
AnatoKnit is AZ Factory’s new innovative knitwear technology composed of ENKA® Viscose and Lycra. This ultra-soft and flexible textile is specially engineered to strategically sculpt and support the body, while allowing for breathability and comfortable movement. Different knitting techniques invisible to the human eye work with the natural curves of the body to provide gradual compression in specific targeted areas. The result is a smooth, streamlined silhouette that simultaneously hugs and shapes you.