Take a peek behind the scenes on the shoot for our newest product story, Free To.

Shot on what turned out to be an unexpectedly sunny Parisian day on the outskirts of the French capital, the campaign reflects the collection’s joyful, optimistic spirit.

After the unprecedented events of the past 18 months, this campaign inspires us all to run, play, laugh, hug and hope for better days ahead.

Come along with us, get to know the innovative fabrics used, and take a closer look at everything Alber is so renowned for: colorful silhouettes, oversized lettering, clever detailing and a bold color palette.

Click here to discover the story.