What if Africa was the birthplace of couture? This was the initial question asked for our collaborative product story with Thebe Magugu, INTERSECTION. As the birthplace of both Alber and Thebe, Africa is a foundational starting point for both designers and seemingly holds key aspects of haute couture such as generational craft and storytelling as part of its culture. Classic garments are reinvented in smart fabrics, bold prints and modern, versatile silhouettes to create new hybrid shapes, intended for all women.
