AZ FACTORY WITH THEBE MAGUGU: INTERSECTION

What if Africa was the birthplace of couture?

This was the initial question asked for our collaborative product story with Thebe Magugu, INTERSECTION.

As the birthplace of both Alber and Thebe, Africa is a foundational starting point for both designers and seemingly holds key aspects of haute couture such as generational craft and storytelling as part of its culture.

As Africa has been historically excluded from the conversation surrounding couture, we wanted to create a new story that intersects the nu-Africa aesthetic with the notable principles of couture.

Classic garments are reinvented in smart fabrics, bold prints and modern, versatile silhouettes to create new hybrid shapes, intended for all women.

This is a new form of couture, reimagined with joy, celebration and inclusivity at its core, and aligned with our shared vision for beautiful, practical and solutions-driven fashion that works for everyone.