Prime-layer Legging - Red

News

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  MYBODY, THE FIRST PRODUCT STORY FROM AZ FACTORY

  For the first product story from AZ Factory, Alber Elbaz wanted to re-imagine the little black dress - the most iconic and essential piece in a woman's wardrobe.  And to give it a new purpose. A dress that can “HUG” you. That makes you feel it was done JUST for YOU. Each piece from the MyBody product story is designed with AZ Factory’s AnatoKnit technology to smoothly hold the waist and backside. Thoughtfully intended to look good on all body types, these pieces comfortably hug and shape your silhouette while enhancing your natural curves. The boning at the back supports your posture. And ergonomic design features allow for movement and breathability. The signature AZ Factory zipper is featured here first, allowing for easy closure without help.  AnatoKnit is AZ Factory’s new innovative knitwear technology composed of ENKA® Viscose and Lycra. This ultra-soft and flexible textile is specially engineered to strategically sculpt and support the body, while allowing for breathability and comfortable movement. Different knitting techniques invisible to the human eye work with the natural curves of the body to provide gradual compression in specific targeted areas. The result is a smooth, streamlined silhouette that simultaneously hugs and shapes you. See more about the MyBody product story here. 

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  THE SHOW FASHION FROM AZ FACTORY

  Alber Elbaz never wanted AZ Factory to launch with an every day fashion show.  From the beginning, he had in mind something bigger.  How could he explain to the world what was in his heart? Something entertaining, of course. Alber was sure that the presentation had to make us laugh.  It definitely needed some education elements to really explain the details, the struggles and the triumphs of the research and development around the products. Moments of emotional reality - a bit of vulnerability and humility is part of our DNA. And above all, it had to be FASHION! What else? The solution?  The SHOW FASHION from AZ Factory! For our friends in China, watch the film here.

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  ALBER & AMIGOS: THE STORY BEHIND THE NAME

  A few years ago, while attending a U2 concert in Paris, Bono dedicated the song “Beautiful Day” to Alber on stage.  He was so touched - as a thank you he posted a selfie of the two of them on his new Instagram account. Alber was told that he should add a "hashtag" on the post.  Not knowing what that meant, he wrote what came to his heart: #alberandamigos.  He  continued to use this hashtag for the posts that were dearest to him, when he was with his closest friends. When we began AZ Factory, it was very important for Alber that everyone we interact with be treated as friends - and especially our customers.  That's why our membership program and our community is now called Alber & Amigos - to keep you all close to our hearts.  Over time, we hope to get to know each and every one of the amigos better.  With this friendship, we will continue to create beautiful, purposeful fashion that responds to your needs with style.   Head here to sign up for Alber & Amigos. And here to see the original Alber & Amigos post from Alber!

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