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All stories

We are building a Factory that manufactures dreams into real solutions. Our foundations are the most elevated design traditions, our lobby is open for all, and we build our stories one level at a time, with purpose, innovation, and fun — and in the service of our friends.

  • Free To...

    LOVE, HUG, KISS, RUN! Fully finalized by Alber Elbaz in his last weeks, the story bears the signature joyful, playful details he is known and loved for. AZ Factory partnered with European textile company PYRATEX® on the development of a unique fle...
    LOVE, HUG, KISS, RUN! Fully finalized by Alber ...
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  • SuperTech-SuperChic

    From hi-tech to high-fashion. Eco-dyed nylon microfibers traditionally used in activewear are transformed into couture-inspired fabrics using innovative 3D knitting technology.
    From hi-tech to high-fashion. Eco-dyed nylon mi...
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  • The Hugging Bag

    The all-in-one athletic-couture nylon bag that sets you free. The Hugging Bag is the modular bag that allows you to move freely thanks to its adjustable nylon strap and gold-tone chain. Wear it your way: on your shoulder, across your body, as a be...
    The all-in-one athletic-couture nylon bag that ...
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  • MyBody

    Engineered knitwear that shapes your silhouette, providing everyday comfort and gentle posture support. Our AnatoKnit technology provides hugging tension that shapes your natural curves.
    Engineered knitwear that shapes your silhouette...
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  • Pointy sneaks

    Hybrid footwear that combines the comfort and function of a sneaker with the elongating benefits of a pointy-toe shoe. Pointy-toe design elongates the legs giving you a sleek, lean silhouette.
    Hybrid footwear that combines the comfort and f...
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  • Sneakypumps

    The Sneakypumps High heel is the embodiment of  AZ Factory's signature "athletic-couture". This innovative hybrid high-heel provides the same elongating and sport-inspired design as the Pointy Sneaks.
    The Sneakypumps High heel is the embodiment of ...
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  • Switchwear

    Modular and playful looks that take you from leisure to couture in under one minute.
    Modular and playful looks that take you from le...
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  • Switchwear Pyjamas

    High-end silk pyjamas with customized prints made in collaboration with several artists and designers. These touching visuals reflect the emotions of our times and our wish to spread messages of hope, love and togetherness.
    High-end silk pyjamas with customized prints ma...
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  • Az Jewelry

    From bold sparkling statement pieces to delicate objets d'art, AZ Factory re-imagines iconic jewelry designs using artisanal savoir-faire techniques.
    From bold sparkling statement pieces to delicat...
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