Own a piece of History with our Love Brings Love NFT T-Shirts
Celebrating the extraordinary life and work of Alber Elbaz, AZ Factory brought together for the first time 45 fashion houses for a collaborative fashion show named “Love Brings Love”.
As a souvenir of this historic moment, AZ Factory designed a collection of five organic cotton connected t-shirts featuring an original quote from their beloved founder, as well as a signature grosgrain ribbon embroidery and hand drawn prints.
AZ Factory added an NFC tag to each t-shirt in order to guide purchasers through Alber & Amigos, AZ Factory membership program - a digital experience created in collaboration with connected experience agency SharpEnd. Each t-shirt is linked to a unique NFT (non-fungible token) of an original drawing by Alber Elbaz.
To claim the ownership of this NFT, t-shirt owners first need to scan with their smartphone the NFC tag embedded on their souvenir t-shirt. Then, they can claim the NFT by signing up to Alber & Amigos from a web-based wallet provided for AZ Factory by Arianee, the leading NFT platform for luxury and fashion.