NEW PRODUCT STORIES AND A TRIBUTE TO ALBER
- Brand News
We are excited to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic will be available on June 12th to mark the founder’s 60th birthday, and Free To will launch shortly thereafter.
We also would like to share our plans to honor our dear founder during Women’s Spring-Summer 2022 Paris Fashion Week. The event will celebrate his extraordinary life and work, paying tribute to his creative vision and joyous spirit.
The world has lost a legend and the AZ Factory team has lost a beloved friend with the sudden passing of Alber. We are humbled and moved to launch the last two product stories he had finalized with the team. In the next months, we will come together to honor Alber with a celebration of his life and his visionary work, aiming to bring the same level of passion and love that he brought to us each day.
- Laurent Malecaze, AZ Factory Chief Executive Officer
First introduced in the Show Fashion at the brand’s launch, the SuperTech-SuperChic product story brings hi-tech to high-fashion. Using eco-dyed, nylon microfiber traditionally used in activewear, AZ Factory employed innovative, 3D knitting technology to create woven details inspired by couture craftsmanship. The result is AZ Factory’s signature “athletic couture,” a new approach to formalwear that remains comfortable, breathable, and seasonless.
The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering on elevated hoodies, tops, and sweatpants made of eco-sustainable fabrics. Alber brought his signature raw-edged satin ribbon and metallic details to pieces he envisioned as an answer to the sartorial needs of women today. The mood-boosting leisurewear is the newest addition to AZ Factory’s modular wardrobe, with pieces consistently providing elegance and comfort.
As part of the June launch, AZ Factory will also introduce handbags as a new product category. Conceived by Alber to allow women to freely hug and feel hugged, the handbags feature an adjustable multi-strap and lightweight chain fixtures for flexible wear. Created from high-frequency, molded nylon, the modular bags can be worn cross-body, on the shoulder, belted at the waist, or held in hand.
In accordance with Alber’s wishes to support LGBTQ+ youth and desire to encourage all people to be free to love, a portion of the proceeds from the Free To story will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect LGBTQ+ youth around the globe.