DISCOVER SWITCHWEAR IN FILM

AZ Factory x Palais Galliera

The Palais Galliera celebrates Alber Elbaz in an unprecedented exhibition format, recreating the collaborative show that was presented in tribute to the legendary designer on October 5th, 20 more

CREATIVE & COLLABORATIVE: AZ FACTORY CELEBRATES EMERGING TALENTS

As the end of the year draws near, AZ Factory is embracing a central tenet of its core brand values: inclusion and support of emerging talents. Shot by Parisian photography and video duo more

FROM RUNWAY TO REAL LIFE: LOVE BRINGS LOVE CELEB-SPOTTING

Following an emotional debut on the runway during Paris Fashion Week, AZ Factory’s Love Brings Love tribute looks are now making their mark out in the world. Spotted on the strong, successfu more

INTRODUCING OUR CARTE BLANCHE SERIES

Built around values of inclusivity and authenticity, AZ Factory is proud to present a new creative program, with the aim of bringing to life both the incredible design of Alber’s brand, as w more

An inside look at the original sketches of the Love Brings Love tribute show’s designs

The Love Brings Love tribute show, hosted in Paris earlier this month during Fashion Week, featured the participation of 45 designers, from renowned names to emerging talents, who each prese more

Amigos in AZ Factory at the #LOVEBRINGSLOVE Show

Alber’s fashion family turn-out was magical at our Love Brings Love tribute show during Paris Fashion Week. In the ultimate gesture of love and respect to Alber, guests attended in AZ Factor more

Own a piece of History with our Love Brings Love NFT T-Shirts

Celebrating the extraordinary life and work of Alber Elbaz, AZ Factory brought together for the first time 45 fashion houses for a collaborative fashion show named “Love Brings Love”. As more

Behind the Scenes at #LoveBringsLove

Tweaking, twirling, testing… Re-adjusting final looks before they walked down the runway. The effervescent energy backstage at our Love Brings Love show was intense and exhilarating. Everyon more

LOVE BRINGS LOVE FINALE

From dream to reality: the Love Brings Love tribute show brought together our fashion family to celebrate Alber Elbaz, the friend, the genius, the legacy. Featuring exclusive creations celeb more

#LOVEBRINGSLOVE DESIGNER INTERVIEWS

We had the chance to speak with several designers at the Love Brings Love show. Listen to the powerful words from the different designers as they discuss their inspiration, Alber's legacy more

FALL TREND: BOLD, BRIGHT & BEAUTIFUL

As the temperatures begin to drop, there’s no better way to boost our collective mood than with bold, bright and beautiful color play. As we transition into fall, the pretty pastels and flor more

Love Brings Love Designers Unveil

AZ Factory reveals today the names of the 44 houses and designers that will take part in the Love Brings Love Fashion Show in honor of Alber Elbaz. Among the international list of participat more

WELCOME TO THE ALBER & AMIGOS UNIVERSE

Did you know most AZ garments are NFC-enabled? A result of a unique partnership with SharpEnd, the near field communication-enabled technology in our clothing tags allows shoppers anywh more

Alicia Keys and Jennifer Hudson in Bespoke AZ Factory at the 2021 Met Gala

The stars were out in New York City, for this year's Met Gala. Both Jennifer Hudson and Alicia took red carpet style to new heights in bespoke AZ Factory looks. Jennifer Hudson stole the more

Inside the Factory for Free To

Built around messages of hope and inclusivity, the Free To product story bears meaningful altruistic values, inside and out. As part of this vision, the production process was equally consid more

AZ All Around the World

Designed for everyday wear by everybody and every body, AZ Factory is the ultimate in modular, transitional dressing. Whether out on the town or jetting out of it, stylish women worldwide ha more

Free To Ecommerce Behind the Scene

Shot on 35mm film, Nicolas Kuttler’s Free To ecommerce behind-the-scenes is a raw series that provides viewers with an insider peek at the collection shoot. The images capture the pieces in more

SEEN AT CANNES

Spotted: AZ Factory made multiple appearances on (and off!) the red carpet this week at Cannes Film Festival. Chosen by fabulous, stylish, accomplished festival attendees to look and feel th more

Free To Campaign Behind The Scenes

Take a peek behind the scenes on the shoot for our newest product story, Free To. Shot on what turned out to be an unexpectedly sunny Parisian day on the outskirts of the French capital, the more

Introducing the AZ Hugging Bag

Meet AZ Factory’s newest family member: the Hugging bag, an all-in-one athletic-couture nylon bag that sets you free. Revealed as part of the latest Free To campaign, the new style combines more

Hybrid Footwear for Every Style

Run, don’t walk… Hot on the heels of the successful launch of Pointy Sneaks earlier this year, we are thrilled to introduce the new styles joining our hybrid footwear family. In line with AZ more

Alber At Work

Fully finalized by Alber, the Free To product story is the embodiment of his lively, joyful design sensibility. Filled with bright colors, bold lettering, doodles, and appliqué, chain and ri more

Free To... LOVE with the It Gets Better Project

Fully finalized by Alber in his last weeks with the AZ Factory team, the Free To product story was designed to pass messages of freedom and joy. Part of that message was to be Free To LOVE more

FREE TO IS HERE

Meet Free To, a new product story to celebrate the world’s progressive post-pandemic reopening. Fully finalized by Alber in his last weeks with the AZ Factory team, the collection’s messages more

FREE TO LAUNCH SOON

Ready for post-pandemic dressing? Our newest product story, Free To, has got you covered. Get ready to Kiss, Love, Run and Hug your way back to a much-needed sense of normalcy, in new elevat more

BEHIND THE SCENE FROM SUPERTECH-SUPERCHIC CAMPAIGN

Step onto the set for our newest SuperTech-SuperChic campaign shoot, and discover our innovative hi-tech fabrics up close. Built like activewear, the garments are constructed like couture, w more

Zoom in on SuperTech-SuperChic

After MyBody, the ‘smart’ knitwear dresses that smooth and shape the silhouette, the AZ Factory experimentation continues, with modern daywear made from 3D engineered activewear fabrics upgr more

AN INNOVATIVE APPROACH TO COUTURE

Produced from nylon micro-fiber fabrics typically reserved for activewear, the SuperTech-SuperChic pieces are woven with couture-like details, and designed for wearability and breathability. more

SUPERTECH-SUPERCHIC IS HERE

Ready to bring hi-tech to high fashion? Meet SuperTech-SuperChic. Produced from eco-dyed nylon microfiber fabrics typically reserved for activewear, the new pieces are woven with couture-lik more

FREE TO - COMING SOON

The never-before-seen Free To product story was finalized by Alber in his last weeks with the AZ Factory team. Messages of escapism and hope are crafted in bold, hand-embroidered lettering o more

NEW PRODUCT STORIES AND A TRIBUTE TO ALBER

We are excited to announce the upcoming launch of two product stories, as fully finalized by Alber Elbaz before his sudden passing: SuperTech-SuperChic will be available on June 12th to mark more

AZ FACTORY REMEMBERS ALBER - OUR FOUNDER, OUR FRIEND

"It was a dream come true, it was my dream come true." - Alber Elbaz AZ FACTORY remembers Alber, the creative, the visionary, the genius, the human. Always full of joy, color, love and car more

WITH LOVE, TRUST AND RESPECT: GOOD-BYE ALBER

It is with extremely heavy hearts that we announce the passing of our founder, Alber Elbaz. The power of his vision, his extraordinary imagination, his adoration of women, and his kind heart more

AZ FACTORY REVEALS NFC-ENABLED ‘ALBER & AMIGOS’ CUSTOMER EXPERIENCE

With innovation infused at every level of the brand, it was only fitting that AZ Factory would create state-of-the-art customer experience at all touchpoints, too. The near-field-communicati more

AZFACTORY AT THE CARTIER ART FOUNDATION

Nestled in a building built by French architect Jean Nouvel, the Fondation Cartier for contemporary art has developed a program of multidisciplinary exhibitions that takes its visitors on su more

DISCOVER THE ARTISTS BEHIND THE PYJAMA'S PRINT

Meet the artists behind the newest additions to the Switchwear Story! Hailing from all over the world, David Tavčar, Zora Stančič, Tijana Tripkovic and Iracema Trevisan created the colorful, more

IN MY OWN SKIN

“In My Own Skin” was born of a collaboration between Lebanese artist Aziza and AZ Factory, to celebrate the brand’s launch. The track, intended as a personal anthem and ode to women everywhe more

AZ FACTORY SIGNATURE - CHAIN ZIPPER

Ever wonder why men's clothes always have the closures in the front, while women's styles are always in the back? Alber did, and he set out to find a solution! Discover the signature chain more

SWITCHWEAR: TRANSFORM YOUR LOOK IN UNDER 60 SECONDS

Switchwear is here. Smart solutions for stylish dressing. From bed, to Zoom, to yoga, to the supermarket, to couch, to date night – every look changed in under 60 seconds. Dream it, belie more

POINTY SNEAKS ARE HERE!

You’ve been expecting them… The Pointy Sneaks have arrived. An innovative, hybrid design from Alber Elbaz combining the comfort of a sneaker and the stylish details of a pointed-toe shoe. Th more

IN THE FACTORY - CREATING ANATOKNIT AND MYBODY

"We've never been asked to do this before..." - That's what the AZ Factory team loves to hear when meeting with our partners the first time. We collaborate closely with our suppliers and man more

SUPERTECH-SUPERCHIC - COMING SOON

SuperTech-SuperChic is almost here! Launching June 12th on the occasion of our late founder's 60th birthday. First introduced in the Show Fashion at the brand’s launch, the SuperTech-Sup more

SWITCHWEAR - COMING SOON

The inspiration for our second product story, Switchwear, came from the desire to give the gift of time. Switchwear promises a quick look transformation, going from leisurewear to fabulous i more

DISCOVER POINTY SNEAKS IN FILM

AZ Factory brings you Pointy Sneaks, combining the comfort of a sneaker with the elongating visual effect of a pointy-toe pump! Can you run in your pumps? Discover all the Pointy Sneaks he more

DISCOVER MYBODY IN FILM

With AZ Factory’s first product story, MyBody, Alber re-imagined the little black dress for today. The MyBody dresses, tops, and leggings are made with AnatoKnit, a specially engineered knit more

MYBODY, THE FIRST PRODUCT STORY FROM AZ FACTORY

For the first product story from AZ Factory, Alber Elbaz wanted to re-imagine the little black dress - the most iconic and essential piece in a woman's wardrobe. And to give it a new purpos more

BEHIND THE SCENES OF THE SHOW FASHION FROM AZ FACTORY

LauWith a lot of dedication, hard work and love from the AZ Factory team and our amazing crew, our SHOW FASHION came together for the launch. Take a look behind the curtain on set with the t more

THE SHOW FASHION FROM AZ FACTORY

Alber Elbaz never wanted AZ Factory to launch with an every day fashion show. From the beginning, he had in mind something bigger. How could he explain to the world what was in his heart? more

ALBER ELBAZ, THE MAN BEHIND AZ FACTORY

Want to get to know the man behind the brand? Alber Elbaz was born in Casablanca, Morocco, and raised in Israel from the age of one. He studied at the Shenkar College of Engineering and Des more

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