Nestled in a building built by French architect Jean Nouvel, the Fondation Cartier for contemporary art has developed a program of multidisciplinary exhibitions that takes its visitors on surprising journeys, provoking unexpected collisions of artists, scientists, philosophers, musicians and architects. Over more than 25 years, the institution has evolved and transformed, with each exhibition leaving its unique imprint on the building. AZ Factory has been housed by the Fondation, lending an exceptional place to build our brand from the start.
Renowned at home and abroad for his unique approach to architecture, Jean Nouvel took on the challenge of harmoniously combining 1200m2 of exhibition rooms and six floors of office space (part of which now hosts the AZ Factory teams) on Paris’ boulevard Raspail. The building’s majestic glass galleries look down into the surrounding gardens, and the reflection of trees, plants and the sky on its multiple façades confer an unexpected but peaceful quality to the structure. This indoor/outdoor aesthetic offers visitors the impression of traveling through an evanescent building.
The architecture of the Fondation Cartier also sets the tone for its artistic programs. Artists are invited to conceive temporary exhibitions in situ, forming a true dialogue with the space. Each showcase allows for a different view of the building, with each artist offering a truly unique vision of their surroundings through their work. The Fondation’s garden is itself a work of art, commissioned to artist Lothar Baumgarten. Created around a modular structure, it reflects a perpetually-evolving, hybrid nature. As a significant conservation space, the garden is also home to numerous endangered animal and vegetal species.
To discover our office, we welcome you to check our Instagram account @azfactory.
Presenting: AZ Factory with Ester Manas
A team in both love and craft for the past decade, Ester and Balthazar met whilst studying at the prestigious La Cambre university. After an incredibl
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AZ Factory with Amigas
AZ Factory with Amigas
We are thrilled to invite AZ Factory Amigas to the Pop-up store, to introduce their work to our fashion family. Join us throughout the pop-up period to discover more!
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Love Brings Love x Club Domani Playlist
We are super excited to introduce you to a new story with the launch of our our Love Brings Love Spotify account. Listen to exclusive podcasts episodes and new music playlists curated by our
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Come visit our first pop-up store!
JOIN US DURING PARIS MEN’S & COUTURE'S FASHION WEEK
AT AZ FACTORY’S FIRST POP-UP STORE!
We are thrilled to invite you into our very first experiential space, a place that feels and looks
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BTS at AZ Factory with Thebe Magugu
The AZ Factory with Thebe Magugu product story was a creative intersection of the traditionally French notion of couture and Thebe's own African heritage. Watch now to take a peek behind the
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AZ Factory with Thebe Magugu
What if Africa was the birthplace of couture? This was the initial question asked for our collaborative product story with Thebe Magugu, INTERSECTION. As the birthplace of both Alber and The
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Inside the Factory with Cyril Bourez
An Inside Look At Cyril Bourez’s Creative Process
The original concept involved collecting variations on the archetypal “boyfriend t-shirt”, and elevating them into couture pieces (traditio
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AZ Factory with Cyril Bourez
INTRODUCING AZ FACTORY WITH CYRIL BOUREZ PRODUCT STORY:
“READY-MADE-COUTURE”
CHAPTER 1 – AZ 2.0: WELCOMING OUR AMIGOS INTO THE FACTORY
Launched in 2021 by the late Alber Elbaz, AZ Factory
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AZ Factory with It Gets Better Project
Join us in celebrating love this month with our special edition Love Brings Love Pride T-Shirt made in collaboration with the It Gets Better Project! Featuring Alber's iconic mantra filled w
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B.U. in AZ: Summer Essentials
As the temperatures begin to rise, we’re looking to lightweight staples, color and joyful statements to fully embrace the new season. Today, we share a few of our current favorites.
The S
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Happy No-Diet Day Amigos!
At AZ Factory, it all started with a little black dress. Long cherished by Alber and forever loved by women worldwide, the heritage piece has held onto its appeal for the timeless confidence
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AZ Factory with Ester Manas
A Big AZ Welcome to our Amigos Ester Manas who are stepping into the Factory to design the next collaborative product story!
Stay tuned for the reveal in June, and get ready to shop this Fa
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B.U. in AZ: The Dreamy Draping
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
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Happy Earth Day Amigos!
Sustainability has been a core AZ Factory value from day one, and we believe in continuously trying to be better. We’re aware perfection doesn’t exist, but we will always strive to do the be
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B.U. in AZ: The Hugging Bag
We love nothing more than to see the many ways you wear your AZ Factory pieces. Today, we’re spotlighting the new vegan leather Hugging Bag With Love, in classic black and bold fuschia.
Tu
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B.U. in AZ: Wedding Party Edition
We’ve all been there: having to find the perfect outfit for a special occasion, without any guarantee that we’ll ever get to wear it again. At AZ Factory, we believe in the timelessness of o
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Behind the Scenes at LBL
Take a peek behind the scenes at our Love Brings Love collection shoot. First seen on the runway at the Love Brings Love tribute show, the 25 pieces were designed in loving homage to Alber b
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B.U. in AZ: The Turtleneck Top
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
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B.U. in AZ: Styling Your Way
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
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AZ Factory with Thebe Magugu
INTRODUCING AZ FACTORY WITH THEBE MAGUGU PRODUCT STORY:
“INTERSECTION”
STORY 1 – AZ 2.0: Welcoming our Amigos into the Factory
AZ Factory welcomes Amigos, guest creatives, to co-create sto
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Love Brings Love: the exhibition is here!
This week, the Love Brings Love tribute exhibition, in partnership with Palais Galliera, opened to the public. Hosting the spectacular looks from the 45 participating designers who came toge
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Happy International Women's Day!
At AZ Factory, today's date is a symbol of the support and celebration of women that we hold dear year-round, and to mark International Women's Day, we are shining a spotlight on some of the
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AZ Factory Opens A New Chapter
At AZ Factory,
we believe in smart fashion that cares, we believe in founder Alber Elbaz’s original vision: to reset the way fashion operates, and to do things differently.
We are a collect
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The Love Brings Love Collection is here!
Originally created by the AZ Factory design studio in homage to Alber for the Love Brings Love runway show, the collection bring high-emotion to high-fashion... and now, you can own a piece
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Discover 3 ways to style your classic black blazer
A black blazer is a timeless essential. Beyond bringing classic elegance to your wardrobe, this staple can be styled multiple ways for maximum versatility. Today, we’re sharing 3 ways to wea
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AZ Factory Celebrates 1-Year Anniversary!
Happy birthday, AZ Factory! To celebrate 365 days of fun, fashion and friendship with you, our Amigos, we’re looking back at our top moments. Thank you for your support every step of the way
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Introducing The Amigos Winter Sale
Dear Amigo,
Gift-giving season isn't over just yet! As we head into the new year and reach our one year anniversary as a company, AZ Factory would like to say thank you to all the Ami
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AZ Factory Wishes you a Happy Holiday!
Happy Holidays to All the Amigas & Amigos around the world!! Thank you for the unconditional love and support, we all wish you a joyful and peaceful time alongside your loved ones. Let's
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Carte Blanche Series: Alva Galim & Victor Vergara
We invited photography and styling duo Alva Galim and Victor Vergara to share their vision of some of our core product stories, Switchwear and My Body.
The editorialized series, shot in the
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Carte Blanche Series: Sissel Kärneskog
AZ Factory’s collaborative creative project, Carte Blanche, is back. For this second installment, we invited humanwear artist Sissel Karneskog to contribute their vision of modular styling.
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LOVE BRINGS LOVE EXHIBITION AT PALAIS GALLIERA
The Palais Galliera is celebrating Alber Elbaz in an unprecedented exhibition format on March 5th, 2022, recreating the collaborative fashion show that was presented in tribute to the legend
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CREATIVE & COLLABORATIVE: AZ FACTORY CELEBRATES EMERGING TALENTS
As the end of the year draws near, AZ Factory is embracing a central tenet of its core brand values: inclusion and support of emerging talents.
Shot by Parisian photography and video duo
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FROM RUNWAY TO REAL LIFE: LOVE BRINGS LOVE CELEB-SPOTTING
Following an emotional debut on the runway during Paris Fashion Week, AZ Factory’s Love Brings Love tribute looks are now making their mark out in the world. Spotted on the strong, successfu
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INTRODUCING OUR CARTE BLANCHE SERIES
Built around values of inclusivity and authenticity, AZ Factory is proud to present a new creative program, with the aim of bringing to life both the incredible design of Alber’s brand, as w
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An inside look at the original sketches of the Love Brings Love tribute show’s designs
The Love Brings Love tribute show, hosted in Paris earlier this month during Fashion Week, featured the participation of 45 designers, from renowned names to emerging talents, who each prese
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Amigos in AZ Factory at the #LOVEBRINGSLOVE Show
Alber’s fashion family turn-out was magical at our Love Brings Love tribute show during Paris Fashion Week. In the ultimate gesture of love and respect to Alber, guests attended in AZ Factor
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Own a piece of History with our Love Brings Love NFT T-Shirts
Celebrating the extraordinary life and work of Alber Elbaz, AZ Factory brought together for the first time 45 fashion houses for a collaborative fashion show named “Love Brings Love”.
As
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Behind the Scenes at #LoveBringsLove
Tweaking, twirling, testing… Re-adjusting final looks before they walked down the runway. The effervescent energy backstage at our Love Brings Love show was intense and exhilarating. Everyon
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LOVE BRINGS LOVE FINALE
From dream to reality: the Love Brings Love tribute show brought together our fashion family to celebrate Alber Elbaz, the friend, the genius, the legacy.
Featuring exclusive creations celeb
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#LOVEBRINGSLOVE DESIGNER INTERVIEWS
We had the chance to speak with several designers at the Love Brings Love show. Listen to the powerful words from the different designers as they discuss their inspiration, Alber's legacy
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FALL TREND: BOLD, BRIGHT & BEAUTIFUL
As the temperatures begin to drop, there’s no better way to boost our collective mood than with bold, bright and beautiful color play. As we transition into fall, the pretty pastels and flor
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Love Brings Love Designers Unveil
AZ Factory reveals today the names of the 44 houses and designers that will take part in the Love Brings Love Fashion Show in honor of Alber Elbaz. Among the international list of participat
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WELCOME TO THE ALBER & AMIGOS UNIVERSE
Did you know most AZ garments are NFC-enabled? A result of a unique partnership with SharpEnd, the near field communication-enabled technology in our clothing tags allows shoppers anywh
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Alicia Keys and Jennifer Hudson in Bespoke AZ Factory at the 2021 Met Gala
The stars were out in New York City, for this year's Met Gala. Both Jennifer Hudson and Alicia took red carpet style to new heights in bespoke AZ Factory looks.
Jennifer Hudson stole the
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Inside the Factory for Free To
Built around messages of hope and inclusivity, the Free To product story bears meaningful altruistic values, inside and out. As part of this vision, the production process was equally consid
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AZ All Around the World
Designed for everyday wear by everybody and every body, AZ Factory is the ultimate in modular, transitional dressing.
Whether out on the town or jetting out of it, stylish women worldwide ha
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Free To Ecommerce Behind the Scene
Shot on 35mm film, Nicolas Kuttler’s Free To ecommerce behind-the-scenes is a raw series that provides viewers with an insider peek at the collection shoot.
The images capture the pieces in
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SEEN AT CANNES
Spotted: AZ Factory made multiple appearances on (and off!) the red carpet this week at Cannes Film Festival. Chosen by fabulous, stylish, accomplished festival attendees to look and feel th
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Free To Campaign Behind The Scenes
Take a peek behind the scenes on the shoot for our newest product story, Free To.
Shot on what turned out to be an unexpectedly sunny Parisian day on the outskirts of the French capital, the
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Introducing the AZ Hugging Bag
Meet AZ Factory’s newest family member: the Hugging bag, an all-in-one athletic-couture nylon bag that sets you free. Revealed as part of the latest Free To campaign, the new style combines
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